Category Archives: Startup Advice
By Tina Loc 27 February 2023
The Jobs to Be Done (JTBD) framework is a powerful tool for understanding your customers' specific needs and motivations. It is a customer-centric…
By Kate 16 December 2022
A fintech startup is a financial technology company that uses technology to provide financial services, such as payment processing or personal finance management.…
By Kate 16 December 2022
What is CBD? Cannabidiol (CBD) is a naturally occurring compound in the Cannabis sativa. Unlike its more famous cousin, tetrahydrocannabinol (THC), CBD does…
By Kate 2 November 2022
A consumer-brand relationship doesn’t stop with the first purchase. Growth marketing focuses on building, maintaining, and growing the brand's customer relationship. It’s a…
By Daniel 16 May 2022
Create a Startup Marketing Strategy to increase your visibility and establish an impactful online presence through strategic positioning and promoting your business.
By Daniel 16 May 2022
Does Data-Driven marketing make you curious? Do you want to discover how big data could help you deliver a much higher ROI?
By Daniel 31 March 2022
Over the last few years, growth marketing has helped redefine the goal of marketing. Successful marketing is no longer only about the top…
By Daniel 21 December 2020
Having worked with over 100+ startups, what is the most common marketing mistake I've seen? Having either founded, mentored, consulted or worked within…
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