Ego Is The Enemy: How Founders’ Ego Is Destroying Their Startups

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Starting a new business is an exciting and challenging adventure, but one that requires careful navigation. A founder needs confidence and determination to propel their startup forward. However, there is a fine line between healthy ambition and unchecked ego. When ego takes over, it can lead to many issues that can damage the company’s prospects, morale, and even the founder’s reputation.

This blog delves into how ego can be the enemy of startup success. We examine how ego manifests in founders and the devastating impact it can have on their businesses. From ignoring customer feedback to creating a toxic work environment, we explore the pitfalls of ego-driven decision-making and provide practical advice on how to avoid them.

Whether you’re a first-time founder or a seasoned entrepreneur, this blog provides valuable insights into how to recognise and mitigate the negative effects of ego on your startup.

Toxic Ego and its Effects 

Poor Decision Making

A founder’s ego has the potential to be a double-edged sword. While it can give you the drive and ambition necessary for success, it can lead to bad decisions if not kept in check.

An example of this can be seen in one startup where the founder believed their product was flawless and refused to listen to feedback from others.  In the end, they released it anyway and were met with poor customer reviews and, consequently, lost out on sales. The costs of taking pride over reason could have been prevented if the founder had controlled their ego.

Valuable Feedback Ignored

Ego has, unfortunately, been the downfall of many a startup. When founders are so convinced of their brilliance, they’re more likely to dismiss any advice or feedback from others, which often leads to missing out on great opportunities and making unnecessary mistakes.

In another example, a startup’s founder resisted pivoting their product despite market research showing greater potential elsewhere. Sadly, it all ended up in vain, and the company had to shut down — all due to ego. 

Effects on Team Dynamics and Company Culture

When a business leader’s ego runs the show, it can devastate those around them. Team members may feel disrespected and devalued, leading to increased turnover and negative publicity for the company. Unfortunately, some leaders may even abuse their employees verbally or physically to get their point across or maintain workplace control.

This type of behaviour damages team morale and can create a toxic workplace environment that nobody wants to be a part of–yet too often, this scenario plays out in businesses worldwide. 

Real-World Examples of Ego-Destroying Startups


Theranos was once a widely acclaimed health-tech startup founded by Elizabeth Holmes – an ambitious and charismatic tech entrepreneur.

However, her ego drove her to make seriously misguided decisions that would cost her dearly. Holmes’ confidence led to deception and false claims about their technology. There wasn’t enough accountability from the get-go to protect those who had trusted the company. Unfortunately for Holmes, it all came crashing down due to her ego – a problem more common than you might think among startups.


Another example is Uber, which made major headlines in 2017 when its founder Travis Kalanick resigned as CEO.

Kalanick had been running the company with a renegade and aggressive style built on a “win-at-all-cost” mentality which eventually attracted justifiable criticism.

Following his departure, Uber has sought to reform their corporate practices, attempting to turn their image around by introducing more transparent policies and robust ethical standards.

Knowing When Your Ego Is Becoming Toxic

One of the biggest challenges of dealing with ego is knowing when it’s becoming toxic. It can be challenging to recognise the signs, especially when running a business and trying to make it successful. However, there are some warning signs that your ego may get in the way of your success.

You Start to Prioritise Your Own Desires 

One sign that your ego is becoming toxic is when you start to prioritise your own desires over the best interests of the business. This can happen when you become too attached to a particular idea or product and refuse to listen to feedback or consider alternative approaches. When this happens, you may be more concerned with proving yourself right than making the best business decision.

You’re Dismissing Feedback and Criticism from Others

Another warning sign is when you start to dismiss feedback and criticism from others. If you become defensive or angry when someone challenges your ideas or decisions, it may be a sign that your ego is getting in the way. You may be more concerned with protecting your image and reputation than with hearing constructive feedback that could help you improve.

You Feel Entitled or Superior to Others

Additionally, if you start feeling entitled or superior to others, it’s a sign that your ego may get out of control. This can lead to a lack of empathy for others and a disregard for their needs and opinions. When this happens, you may view others as obstacles or threats to your success rather than as valuable contributors to the business.

Overcoming Ego as a Founder

So, how can founders overcome their ego and prevent it from negatively impacting their startups? Here are some strategies to consider:

  1. Be open to feedback and criticism. It’s essential to seek feedback from customers, mentors, and team members and be open to constructive criticism. Try delegating someone in your team as a “devil’s advocate” to challenge your decisions and test out different perspectives.
  2. Embrace a growth mindset. Instead of focusing on proving yourself, focus on learning and growth. This requires a willingness to try new things, take risks, and be humble enough to admit when something isn’t working.
  3. Surround yourself with diverse perspectives. It’s essential to have a team with diverse backgrounds and experiences who can challenge your assumptions and bring new ideas to the table. This requires a willingness to listen to others and consider their perspectives, even if they differ from your own.
  4. Practice self-reflection. Take the time to reflect on your thoughts and behaviours and be honest with yourself about your strengths and weaknesses. This requires a willingness to be vulnerable and admit when you’ve made mistakes.
  5. Hold yourself accountable. Take responsibility for your actions and decisions, and hold yourself responsible for the outcomes. This requires being transparent and open about your intentions and goals.

I’m Daniel – a marketing & growth expert. I specialise in helping companies and startups acquire the right kind of high-quality users that are critical to your mission. I do this by deeply understanding who your customers are and by finding ways to bring them on board in a way that is scalable, predictable and repeatable by creating a Growth Machine. I have capacity to assist in advisory or execution roles, so do get in touch and let's see if I can help.

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