Customised to You
Google Ads has been our most widely used channel amongst our customers since 2019. Pay Per Click advertising allows you to target people who are already searching for solutions to their problems. Getting in front of the right people at the right time can generate results but requires careful planning, analysis, and optimisation.
With most startups, we start by focusing on long-tail (more than three worded search terms) and high intent (people who are actively looking for a solution to their problem) search terms. Once we generate positive ROI, we move on to higher volume, lower intent search terms whilst carefully optimising ads and landing pages.