Importance of SEO

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Imagine a newly-opened cupcake store: The pastries taste good, yet the store doesn’t get enough customers. When he searched for the best cupcake stores in his area, Google featured his top competitors with an optimised website. This is the impact of having a good SEO strategy. No matter how good your products or services are, you will not get enough sales if you’re not thinking from your customers’ perspective.

But how exactly does SEO impact your online presence?

In addition to increasing your website’s visibility in search engines, you are also boosting your chance of getting higher conversions: more sales, more leads, and more actions done on your website.

Here are the things you need to know about SEO and why it’s essential to succeed in today’s digital age.

Understanding the Importance of SEO for Modern Businesses

Visibility and Ranking

Increased visibility is one of the most important perks of SEO. Visibility directly affects your ranking.

Increasing your organic page ranking is essential to increasing your chances of being seen and clicked on by prospects, so you need to rank higher in the SERPs. Your website ranking and visibility will improve as your SEO efforts become more effective.

Web Traffic

SEO aims to increase traffic to your site. When your website’s visibility increases, more users will visit your website. Take a moment to think about this: the #1 position on Google gets nearly 32% of clicks, and moving up just one part can increase your CTR by 30.8%.

Therefore, if you want more people to find your website, you need to use search engine optimisation practices to rank you among the top five positions and, ideally, number one.


The importance of Page Authority (PA) to search engines is growing as it becomes more important to web users. Your website is trustworthy, high-quality, relevant, and offers something of value.

Scores are ranked from 1 to 100, with a higher number being more authoritative. You can obtain your PA rating using tools such as Moz. While it is difficult to influence, many SEO experts believe it has to do with your link profile – getting external links from credible sources.

Creating a Better visitor experience

By making your site responsive, you must ensure that people can use it no matter what device they are using. You will also reduce your bounce rate by increasing your page load speed. The longer the load time, the higher the bounce rate, and the lower your conversions will be. Consumers expect a page to load as quickly as possible with a loading time limit of no more than three seconds.


Your website will suffer if you don’t counter engine shortcomings with SEO. Search engines aren’t perfect.

For instance, sites with poor link structures may not be appropriately recognised by search engines, which results in lower rankings. It doesn’t matter how much time you put into other SEO efforts; coding errors can prevent your site from order.

The following are other areas where search engines can encounter problems:

  • Duplicate pages
  • Forms
  • Images, flash, audio files, video, and other non-textual content
  • Language and Semantics

A visually aesthetic website is not enough; the content gives your website a personality. Like in movies, the storytelling captures the viewers’ emotions, not the film’s setting. Incorporate high-quality SEO into your website, and you’re good to go!

If you are interested in learning more about growth marketing, check out our Ultimate Growth Encyclopedia, which is full of information, tips and tricks, frameworks, etc., to help you grow your business. Check it out in Notion!

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