Bespoke Housekeeping: Growing a Local Business with SEO 

Discover how We Scale Startups refreshed offline and online branding, improved social branding and generated leads for this local business.


Bespoke Housekeeping Services (BHS) is a high-quality domestic cleaning company based in the 'Home Counties' that offers a range of services including several types of cleaning services.

After taking the time to speak to the CEO of the company, Larissa, we were able to identify the outcomes she'd ideally like to see. These included:

  • Greater brand awareness
  • Better digital footprint
  • A modern, up-to-date website
  • Lead generation via social media and the website
  • A better Google My Business profile


We took the time to understand what their end goals to identify what tasks we needed to do on the way. In order to help them generate more high-quality leads from their website we assisted with the following tasks:

  • Conducting customer research to identify their key personas and future markets
  • Designed, developed and built a new website and social media strategy
  • Built a 'growth machine' to drive high-quality leads


  • Refreshed offline and online branding
  • Development of digital brand
  • Improved social branding 
  • More leads than they can handle!

Dedicated to Startups!

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Malinda Coler
Malinda Coler
CEO at LessonUp
"I’m cofounder and CEO here at LessonsUp, and wanted to let you know how valuable your talk on SEO was for me and my team. There are so many areas to focus on within SEO as a new startup that it’s hard to focus on anything, but your advice to consider goals for what we need to do right now really helped us narrow in on what we need to do. Big big thank you!"
Conrad Wadowski
Awesome to get Dan's feedback on a new product we're working on. Thanks Dan!

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