eQuoo: Growing a Mobile Mental Health Game
Scaling a Startup: eQuoo, The Mobile Mental Health Game
Establish the eQuoo brand, identify good execution channels and optimise customer acquisition with a focus on reducing CPA and increasing LTV.
Fast efficient growth with excellent CPAs and comprehensive user empathy mapping.
- Forbes: The next key trend in mental health is resilience: Meet eQuoo, The Emotional Fitness Game
- TechCrunch: Mental health startup eQuoo joins UK’s NHS app library, closes in on seed round
- Vocal: Equoo Promises to Help People Become More Emotionally Fit. I Gave It a Try—Here’s What Happened
WHO IS EQUOO?
EQUOO’S MARKETING GOALS
- Identify which marketing channel results in the highest volume of high-quality users
- Build a ‘growth machine’ that acquires users predictably, repeatably and scalably
- Increase the volume of people making purchases in the game
- Development of brand messaging
- Website development
- App Store Optimisation
- Significant Paid Acquisition with a focus on Instagram and Google App Campaigns
Over the course of working with eQuoo we:
- Built the first stage of the brand
- Developed the website
- Acquired over 12,000 Downloads
Are you looking to grow your app? Get in touch to see how we can help!