SEO For Startups

Most of my clients are ideally looking for results yesterday, but that often excludes one of my favourite, and what I consider to be, underrated channels: Search Engine Optimisation or SEO – ranking your website for relevant search terms.

With a change in the Growth at All Costs mentality, we will see SEO being increasingly considered part of the customer acquisition process.

As a startup founder, you know that every decision you make can impact your business’s success. In the increasingly competitive online business world, ensuring you’re using the right strategies to attract and retain customers is more important than ever.

One channel that should be at the top of your list is search engine optimisation (SEO). Here are seven reasons why SEO needs to be a priority for every business owner:

1. SEO provides startups with data about customer behaviour: By analysing data from search engines, you can learn more about what your customers are looking for and how they interact with your website. This can help you make informed decisions about what products or services to offer and how to market them.
2. It drives traffic and conversions: One of the primary benefits of SEO is that it helps your website rank higher in search results, which can drive more traffic to your site. And when your website is optimised for conversions, that traffic is more likely to turn into paying customers.
3. It doesn’t cost anything: Unlike paid advertising campaigns, SEO is a free way to attract traffic to your website. While you may need to invest in some technical expertise or content creation, the long-term benefits of SEO are well worth the investment.
4. It helps you make data-driven decisions: As a startup, it’s important to make decisions based on data rather than gut instincts. SEO provides a wealth of data that can help you understand what’s working and what isn’t so that you can make informed decisions about your business.
5. It signifies to potential customers that you are reliable and trustworthy: When your website ranks high in search results, it signals to potential customers that you are a reliable and trustworthy business. This can be especially important in the current economic climate, where consumers seek brands they can trust.
6. It builds a loyal audience: By providing valuable and relevant content, SEO can help you build a dedicated audience of customers who are more likely to return to your website and make repeat purchases.
7. It brings results for startups: Finally, the most important reason to prioritise SEO is that it works. Startups that invest in SEO are more likely to see robust and sustained growth than those that don’t.

So, if you want your startup to succeed, it’s time to prioritise SEO!