Kassy Cho

    Meet:

    I am an award-winning journalist and audience and social strategist pioneering an Instagram-first approach to growing young audiences.

    Previously an Audience Development Editor at Bloomberg QuickTake and BuzzFeed News, I single-handedly ran the BuzzFeed @world Instagram and made it the fastest-growing news account on the platform in 2018. After I took over the account, @world organically grew by more than 1,500%, from 50,000 followers to more than 785,000 followers, in just over a year.

    I have partnered and worked with companies such as Instagram, Amnesty International, Flo Health, Doha Debates and Loftwork on content and audience strategy, social storytelling and production.

    I’m also known for my reporting on tech and online culture in Asia Pacific and am credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West.

    Follow me on Instagram and Twitter or find out more about me on my website.

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