I am an award-winning journalist and audience and social strategist pioneering an Instagram-first approach to growing young audiences.
Previously an Audience Development Editor at Bloomberg QuickTake and BuzzFeed News, I single-handedly ran the BuzzFeed @world Instagram and made it the fastest-growing news account on the platform in 2018. After I took over the account, @world organically grew by more than 1,500%, from 50,000 followers to more than 785,000 followers, in just over a year.
I have partnered and worked with companies such as Instagram, Amnesty International, Flo Health, Doha Debates and Loftwork on content and audience strategy, social storytelling and production.
I’m also known for my reporting on tech and online culture in Asia Pacific and am credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West.
Phenomenal call with Daniel Johnson! So much covered in 30 minutes. He’s a great listener! Very quickly grasped my branding concern and how it may affect growth. The advice that followed was invaluable. We even had time left to discuss pricing.. he taught me a great trick there. And I learned something I never knew about how people shop in Asia compared to the West. He also taught me the biggest mistake he sees startups make when it comes to growth and more! Such a great dude and a value-packed call :)
Norberto Gonzalez Sfeir
CEO en Flexpacio
Daniel has a lot of expertise in Growth Hacking and he shows it in his session. 100% recommended
Director of Product & Design
"A big SEO nerd" — Had a fantastic session with Daniel about SEO and content marketing. Daniel gave a very easy to understand high level overview, as well as ver knowledgable answers to more detailed questions. He also shared specific ideas for our case as well as helpful tools. Highly recommended!Markus Hofmann
Marketing Director at Cosmos Thrace
I liked that the conversation with Daniel was straight on point. He told me exactly what I needed to know and gave me some very good insights and tips on how to approach my issue!
I think it was awesome to meet with Daniel because he was an expert on SEO and at the same time patiently guided me on how to improve my website ranking. Thank you!
Thank you for being a great sounding board and giving great feedback. Daniel knows his stuff and is definitely worth chatting with.
Co-Founder & CEO Kluster
"Daniel was fantastic. He understood my business straight away and not only covered areas I was asking about, but put forward ideas I would never have imagined. Extremely insightful and helpful!"
Daniel is quick at identifying how to solve your pain point. After 2 months of speaking with him, I implemented everything we spoke about and booked a second call. His knowledge has been a game-changer.
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