I am an award-winning journalist and audience and social strategist pioneering an Instagram-first approach to growing young audiences.
Previously an Audience Development Editor at Bloomberg QuickTake and BuzzFeed News, I single-handedly ran the BuzzFeed @world Instagram and made it the fastest-growing news account on the platform in 2018. After I took over the account, @world organically grew by more than 1,500%, from 50,000 followers to more than 785,000 followers, in just over a year.
I have partnered and worked with companies such as Instagram, Amnesty International, Flo Health, Doha Debates and Loftwork on content and audience strategy, social storytelling and production.
I’m also known for my reporting on tech and online culture in Asia Pacific and am credited with popularising Chinese memes such as “Karma’s a bitch” and the Four Generations challenge in the West.
I just had the most mind-blowing GrowthMentor call with Daniel since I had signed up on the platform. Actually, I just expected Daniel to give me some Google Ads tips for my online store. However, he absolutely over-delivered and gave me so many tips and tricks to skyrocket sales and conversions of my entire ecommerce business. Daniel sees so many things I have never been aware of. Thanks to his tips, I am sure that I will soon double the conversion rate of my entire online store. I could not imagine any way to better invest my time than to call with Daniel. Thank you!
Founder and CEO at Shopppme
Phenomenal call with Daniel Johnson! So much covered in 30 minutes. He’s a great listener! Very quickly grasped my branding concern and how it may affect growth. The advice that followed was invaluable. We even had time left to discuss pricing.. he taught me a great trick there. And I learned something I never knew about how people shop in Asia compared to the West. He also taught me the biggest mistake he sees startups make when it comes to growth and more! Such a great dude and a value-packed call :)
Norberto Gonzalez Sfeir
CEO en Flexpacio
Daniel has a lot of expertise in Growth Hacking and he shows it in his session. 100% recommended
Director of Product & Design
"A big SEO nerd" — Had a fantastic session with Daniel about SEO and content marketing. Daniel gave a very easy to understand high level overview, as well as ver knowledgable answers to more detailed questions. He also shared specific ideas for our case as well as helpful tools. Highly recommended!Markus Hofmann
Marketing Director at Cosmos Thrace
I liked that the conversation with Daniel was straight on point. He told me exactly what I needed to know and gave me some very good insights and tips on how to approach my issue!
I think it was awesome to meet with Daniel because he was an expert on SEO and at the same time patiently guided me on how to improve my website ranking. Thank you!
Thank you for being a great sounding board and giving great feedback. Daniel knows his stuff and is definitely worth chatting with.
Co-Founder & CEO Kluster
"Daniel was fantastic. He understood my business straight away and not only covered areas I was asking about, but put forward ideas I would never have imagined. Extremely insightful and helpful!"
We create growth machines that generate predictable, scalable & repeatable growth by strong customer empathy, in-depth analytics and years of customer acquisition experience. Learn more about how we work, why we're different and how we can help you to 10X your startup.