World Food Programme & Google Launchpad | Munich

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World Food Programme & Google Launchpad | Munich

On the 14 Feb 2019 (Valentine’s day — how exciting is my love life) I visited United Nation’s World Food Programme (WFP) Innovation Hub in Munich, Germany. Alongside other Google Launchpad Mentors, we assisted 10 startups going through the WFP’s accelerator programme to get them investment pitch ready.

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To give you some context, the UN has a branch called the World Food Programme (sort of like the World Health Organisation, which you may have heard of) that helps countries ensure that everyone has enough to eat. They also run proactive campaigns to help farmers increase productivity, and find ways to minimise disruption during environmental disasters such as droughts.

Unlike other UN branches such as the WHO, they’re entirely donation funded, meaning the UN doesn’t fund them, so all money comes from states, corporations and individuals. As with a lot of organisations (both private and NGOs) they have an innovation unit to try and constantly improve. Although the WFP’s HQ is in Rome, its innovation hub is in Munich.

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The Google Developer Launchpad Programme (Often just called Launchpad to us) is described by Google as:

A global acceleration program that helps startups build and scale great products by matching them with the best of Google – its people, network, and advanced technologies.

I’ve been very fortunate to discover it, as it lets me attend fun and exciting events all over the world (so far Ukraine, Lagos, London and Ireland) and now Munich.

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The event is set up as a week-long sprint with Google and WFP supplying mentors for each day:

  • Monday — Product
  • Tuesday-Product
  • Wednesday- UX & Tech
  • Thursday — Marketing (my day)
  • Friday — Business & Growth

There were a range of companies at the event however, I was focused on two, Hello Tractor and SIIPE. See below for more startups.

Although I was just there for the day, it was tons of fun working with these various startups and alongside some awesome mentors from across the world.

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To see more pictures, visit

I’m Daniel – a marketing & growth expert. I specialise in helping companies and startups acquire the right kind of high-quality users that are critical to your mission. I do this by deeply understanding who your customers are and by finding ways to bring them on board in a way that is scalable, predictable and repeatable by creating a Growth Machine. I have capacity to assist in advisory or execution roles, so do get in touch and let's see if I can help.

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